Updates.
Notes from the road to launch: the build, the decisions, and the occasional wrong turn.
Made-up movies and hundred-year-old classics
Half the posters on this site are for films that don't exist; the rest are a century old and free of copyright. Why a hardware campaign can't just show this week's blockbuster, and why your wall can.
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The prototype that started it
It began as one screen in a hallway, built for exactly one customer: this house. It has run every evening since, and it's the reason the campaign can show you something real instead of a render.
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Why teasers ship in version one
Teasers are the difference between a movie poster and a photo frame, so we built them properly, through the official player, from day one. Here's how, and what it cost.
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